Our Daily Avenue

Is a metaphorical expression from the story of “Alice in Wonderland” meaning - for anytime the world suddenly appears unfamiliar, as though things were turned upside down. It’s similar to looking out from inside the mirror and finding a world both recognizable, yet turned inside out. 

As we adjust to the new normal, this reminds us to always try to find the light at the end of the tunnel, no matter how far it seems we have fallen down the “rabbit hole”. Inspired by finding this light, our new launch of shoes feature structural acrylic heels like a prism - a beautiful reminder that a singular ray passing through, always produces a rainbow. 

With Our Daily Avenue, our joy is to bring colour and light to our #ODAfam through the many seasons of your life - come through the looking glass and find your light with this new collection.

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